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Join us mondays at 5:00 pm

Register for Monday zooms

the WAKE UP COALITION

We unite like-minded Californians seeking to create livable, affordable, welcoming and thriving communities. We don’t need to sacrifice working c public safety or giving all control to for-profit as we envision a welcome, accessible getting stronger all the time. Join us in bringing sanity to housing laws.

Join us

we can’t do this work Without you

To make a difference we’ll need funding for media, outreach, and access to our legislators. Please consider a donation — we are up against a very well funded machine. 

Donate

FOCUS ON HOUSING PEOPLE, NOT PRODUCTION TARGETS

Top down mandates aren’t working

Californians need to solve our real problems together. Making housing more affordable to struggling wage earners needs to be a priority. 


We don’t need to dismantle the neighborhoods we love to do this. The density being pushed on us is unnecessary, and is just creating more luxury housing. 

California communities are unique

Growth is best planned in areas with jobs, transit, infrastructure, and buildable land. The state shouldn’t be forcing our local governments to densify hazard areas.  

Better way ca

Communities Must Shape Their Own Growth

Local residents understand:

  • Fire and evacuation realities
  • Infrastructure limits
  • Environmental constraints
  • Community needs

Cities should retain the authority to plan, not just process applications.

Count Affordability First

Housing policy should consider how many people are served, and at what cost. Instead, the state assigns unachievable unit targets, and twists the numbers: a studio apartment, a two bedroom condo, a five bedroom house, and a fifty bed care facility are all counted as a single unit, regardless of the number of people housed. Affordability isn’t part of the total count. 

Developers must be accountable stakeholders

If private entities are granted public power, they must:

  • Participate in community solutions, not override them.
  • Provide enforceable affordability
  • Share long-term responsibility for impacts

Profit should follow public benefit—not replace it.

focus on housing people, not production targets

It’s not just about quantity.

California‘s housing crisis is in affordability, accountability, and governance. 

State laws and policies focus on accelerating housing production by removing local decision-making; Better Way CA believes lasting solutions require affordable homes, local stewardship, and public accountability.

We’re all feeling the loss of stewardship

Frustrated by what you see happening to your community? Feel that California has lost its way? A vision of California created by special interest groups claims that we have a housing crisis at "all levels," and is forcing development into our communities. The true crisis is a lack of housing affordable to lower income families, but almost all of that forced development is more luxury development at a high cost to our environment, our infrastructure and our safety.

OUR TOWNS AND COMMUNITIES ARE UNIQUE; ONE SIZE DOES NOT FIT ALL

State Housing Mandates don’t consider our unique circumstances

Real population and job growth projections are supposed to determine our future housing needs. The state is not using Department of Finance projections. While groups like YIMBY CA focus on accelerating housing production by removing local decision-making, Better Way CA believes lasting solutions require affordable homes, local stewardship, and public accountability.


There is plenty of reliable evidence from multiple sources that the price of housing is tied to high end job growth and income inequality. Upzoning for density increases land costs and drives up housing prices further. 


The laws AREN’T making HOUSING AFFORDABLE 

There is no reliable track record of the single solution our legislature continues to double down on: streamlining. In fact, it’s quite the opposite. The plan is to just remove more local planning control from cities and give more perks to developers. You can see it here, on the state’s own website: https://www.hcd.ca.gov/housing-open-data-tools/apr-dashboard

YOUR DONATION HELPS US do this work

WAKE UP CALIFORNIA / Better Way Ca is a 501c4 nonprofit building a movement to advocate for livable, affordable and welcoming communities. We believe that local voices are essential to good housing policies, and that good housing policies are the bedrock of thriving communities and a thriving state. 

Click here to Donate

More coming here soon

 For more information about housing policy please visit citizenmarin.org 

Contact us directly at:

Info.WAKEUPCA@gmail.com


Copyright © 2026 Wake Up California  - All Rights Reserved.


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