We can work TOGETHER on NARRATIVE CHANGE

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WAKE UP CALIFORNIA was conceived by Amy Kalish as a way to bring statewide and community organizations together to create a unified voice for a reason around housing policy,.  

The idea for WAKE UP CALIFORNIA came  to her after several years running Citizen Marin, which started as a county resource to track housing issues but expanded to take on a state wide focus.  Fire and evacuation access are vital, but irrelevant to the state. 

She attended meetings with neighborhoods and larger city and  statewide groups. Though all organizations serve an important purpose, a connection to unite their messaging could increase our collective strength. 

Now WAKE UP CALIFORNIA is a new 501c4 dedicated to narrative change, to take back “reality” from our politicians and special interest groups who have completely saturated the Press with falsehoods about the nature of our housing crisis. and the tools needed to actually solve it. 

To have an impact we need to lobby collectively, challenge the status quo that saturates the press, and be visible. We need to challenge the laws and run candidates on platforms of common sense housing policy that creates affordable housing without putting residents at risk. 

We will create  short  films, use social media,  engage the press, advertise,  lobby, and support candidates.

WAKE UP CALIFORNIA welcomes individuals and organizations small and large to join together for this purpose.

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