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We’re exposing the truth of California housing policy and channelling our collective outrage into a larger voice advocating for real solutions. If you reject the way developers are reshaping your community without restraint — ignoring safety and livability — WAKE UP is for you.
Californians need to solve our real problems together. Making housing more affordable to struggling wage earners needs to be a priority.
We don’t need to dismantle the neighborhoods we love to do this.
Why are we all being told to grow at least 15%?
The state is ignoring reality: Department of Finance projections show our population flat out to 2060. The push to accelerate production of 2.5 million new units by removing environmental and planning guardrails is about profits, not need.
WAKE UP CA believes lasting solutions require affordable homes, local stewardship, and public accountability.
The laws AREN’T making HOUSING AFFORDABLE
You can see it here, on the state’s own website: https://www.hcd.ca.gov/housing-open-data-tools/apr-dashboard
The need to house 7.5 million more residents is unsupported and the methodology behind that number failed audit.
Housing prices don’t “trickle down” to lower income groups — building more luxury housing doesn’t lead to more affordability. We aren’t building enough of the right type of housing.
Cities are responsible for providing our needed affordable housing but the state doesn’t pay for it and cities can’t require developers to produce it. They’d obviously rather build luxury housing, and that’s what they’re doing.
Huge housing mandates don’t target growth where it’s needed. They’re dumped on every locality, regardless of infrastructure, hazards, transit, upgradable infrastructure, sustainable water supply, or job creation.
Increasing density in fire hazard zones means structure to structure spread, like we just saw in the Palisades. The state is more interested in unit count than evacuation capacity.
Just the paperwork to satisfy state laws cost localities hundreds of thousands to millions of dollars — money not going toward creating housing. We’ll be taxed for infrastructure needed to sustain growth.
To make a difference we’ll need funding for media, outreach, and access to our legislators.
Your help is essential — we are up against a very well funded machine.

Density allows fire to spread rapidly. The huge mandates and density demands are forcing cities to make impossible decisions: Approve developments that impact public safety or face lawsuits, fines, and further loss of local land use control.
Good Planning means accounting for:
Can We Get Out Safely?
Housing is being approved in wildfire, flood, and earthquake zones without verified evacuation capacity or infrastructure readiness. Streamlining laws let huge projects get fast approvals without impact studies, community input, or long term planning. We can meet housing needs without gambling with public safety.







Local residents understand and care about:
Cities should retain the authority to plan, not just process applications.

Housing policy should consider how many people are served, and at what cost. Instead, the state assigns unachievable unit targets, and twists the numbers: a studio apartment, a two bedroom condo, a five bedroom house, and a fifty bed care facility are all counted as a single unit, regardless of the number of people housed. Affordability isn’t part of the total count.

If private entities are granted public power, they must:
Profit should follow public benefit—not replace it.

California‘s housing crisis is in affordability, accountability, and governance.
State laws and policies focus on accelerating housing production by removing local decision-making; we believe lasting solutions require affordable homes, local stewardship, and public accountability.
Frustrated by what you see happening to your community? Feel that California has lost its way? A vision of California created by special interest groups claims that we have a housing crisis at "all levels," and is forcing development into our communities. The true crisis is a lack of housing affordable to lower income families, but almost all of that forced development is more luxury development at a high cost to our environment, our infrastructure and our safety.
WAKE UP CALIFORNIA is a 501c4 nonprofit building a movement to advocate for livable, affordable and welcoming communities. We believe that local voices are essential to good housing policies, and that good housing policies are the bedrock of thriving communities and a thriving state.
For more information about housing policy please visit citizenmarin.org, unitedneighbors.net, and OurNeighborhoodVoices.com
Contact us directly at:
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